mr michael tan

Welcome, Welcome. Now what?

Michael Tan — Wed, 09 Jan 2013 00:32:54 +0000

So your search campaigns are buzzing, you’re optimising your landing pages and driving loads of registrations? Job done? Not quite. You now need to welcome your guests, show them around, make them feel at home. One of the most important aspects of promoting the use of a service is the onboarding process. And a good [...]

Hearts vs Stars: The importance of tweaks.

Michael Tan — Wed, 03 Oct 2012 00:40:08 +0000

Posted in design eCommerce

“For a couple years, registered Airbnb users have been able to star the properties they browse, and save them to a list. But Gebbia’s team wondered whether just a few tweaks here and there could change engagement, so they changed that star to a heart. To their surprise, engagement went up by a whopping 30%. [...]

Insights and analytics

Michael Tan — Thu, 12 Jul 2012 02:48:49 +0000

Posted in Uncategorized

I love online because it really is a balance of art and science. Fab.com measuring social media.

The psychology of discounting

Michael Tan — Tue, 10 Jul 2012 02:27:51 +0000

Posted in eCommerce

Great article from the economist. “Consumers often struggle to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They overwhelmingly assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when [...]

Facebook Exchange – remarketing

Michael Tan — Sun, 17 Jun 2012 23:53:27 +0000

Posted in Online Marketing

I think alot of people don’t realise that ”Unless you log out after each visit to the site, Facebook can follow your actions as you view other sites on the Internet.” The net effect is that facebook knows what websites your visiting, and can target ads to you when your on facebook. Facebook exchange

Growth Hackers and Marketing

Michael Tan — Tue, 05 Jun 2012 03:24:26 +0000

Posted in Online Marketing

Lately I’ve been thinking about marketing. I’ve always felt instinctively that the marketers I’ve met can be broadly categorised into two groups, but it wasn’t until recently that the second group had a name – Growth Hacker Traditional These guys care about branding, they love the BIG idea and broadcast media. They normally work at [...]

On web typography

Michael Tan — Thu, 31 May 2012 00:19:16 +0000

Posted in design

Lately I’ve been doing a lot of research into typography, and how it relates to the web. It’s interesting, because it’s partly like judging art, ie subjective, but there’s also very real practical concerns based on usability (is it easy to read on computer screens?) as well as technical (will people be able to even [...]

5 tips on crowdsourcing / how to get the most out of 99designs.com

Michael Tan — Tue, 08 May 2012 01:49:09 +0000

Posted in Uncategorized

For a recent side project, I used 99designs.com to create some custom cushion designs. I came away impressed with the service, and here’s five tips on getting the most out of crowdsourcing / 99designs.com Think about how you categorise your competition - I happened to be running a competition to design cushion cases. So the [...]

Zappos, Hsieh tells us, is a customer service company that just happens to sell shoes.

Michael Tan — Fri, 17 Feb 2012 15:59:43 +0000

Posted in Uncategorized

Interesting.

New Facebook page live

Michael Tan — Thu, 09 Feb 2012 12:14:28 +0000

Posted in I made this

My first facebook page is now live and it’s a big one. Swiftcover is probably the UK’s most well known insurance company, and they’ve just launched a brand new advertising campaign. Previously, they had Iggy Pop selling car insurance (huh?) and they’ve replaced him with a family of talking dogs (huh?). Anyway, the job for [...]